Beauty
Merit Beauty Review: I Fell for the Simplicity—Here’s What’s Actually Worth Buying
I’ve always been a fan of French women (who isn’t?), obsessing over their beauty bag basics, capsule outfits, and preferred apparel labels. However,...
The Ultimate Guide to Making Your Nails Stronger in a Month
Try as you might, your nails never seem to make it past the nail bed without chipping or breaking on you. It’s frustrating,...
The 12 Best Beauty Buys to Shop This Week from $15
1. Peace Out Retinol Eye Stick No sleep? No worries. PureWow readers are obsessed with this retinol eye stick that simply glides over...
I Tested All 20 Phlur Fragrances—Here’s My Honest Ranking
My collection of perfume bottles keeps expanding. I believe my current age is in the double digits. I test them out for work,...
Best Makeup for Sensitive Skin, Handpicked by a Beauty Editor with Eczema
It’s often said that you can’t fully comprehend anything until you’ve gone through it yourself, and I can attest to that. Only recently,...
The Best-Smelling Shampoos That Make Showers Last Longer
Even though I know I shouldn’t wash my hair every day, it can be difficult to resist the allure of some of my...
17 Best Korean Makeup Brands to Try, Recommended by a K-Beauty Editor
You’ve probably seen K-Beauty items if you’ve ever visited a Sephora, Ulta, or even your neighborhood CVS. K-beauty has evolved from a trendy...
5 Must-Know Summer Hair Tips and Tricks from NYC Stylists
We would much rather put our hair in a bun than deal with anything that involves a hot blow-dryer as soon as the...
The Best Makeup for Dark Skin, Recommended by Professional Makeup Artists
It’s not easy to find matching makeup. Additionally, it was very hard to locate makeup that matched the melanin-rich complexion of darker-skinned people...
20 Spring Nail Colors to Refresh Your Mani—and Your Mood
Spring is all about new beginnings, so what better way to start the season than with a fresh coat of nail polish? This...
