I bet you still enjoy wearing some bling, whether you’re dressing stylishly for a night out or putting on a pair of leggings and rushing out the door in the morning. Even though I like to treat myself occasionally, there’s nothing better than discovering basic components that allow me to indulge without experiencing sticker shock. I’ve put up a list of the top 40 reasonably priced jewelry brands, along with the top jewelry presents. From the stunning ring ($78) from Bonheur that shouts “Happy Anniversary,” to the delicate gold hoops ($208) by Soko that you won’t want to take off, to the lovely tangle of necklaces ($98; $39) by Adina Eden that’s ideal for that special someone during the holidays, I found your next jewelry piece at a budget-friendly price.
Meet the Expert
Missoma’s founder and creative director is Marisa Hordern. She has managed the jewelry brand’s marketing, business, and creative aspects for 17 years. Before expanding to the U.S. and European markets in 2008, her business began as a side project.
How I Chose the Best Affordable Jewelry Brands
I asked a jewelry specialist to tell us how to get the greatest prices on necklaces, rings, hoops, and other items. Her advice improved my understanding of how to look for the most reasonably priced jewelry brands, beginning with the top online jewelry retailers. Along with asking editors to submit their favorite products and trends (like making your own charm necklace), I also chose brands based on their offerings, price range, and customer reviews. The top 40 reasonably priced jewelry companies that you can buy for less than $200 to give to yourself or your loved ones are listed below.
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1. Mazin Jewels
Taylor Swift introduced us to this reasonably priced jewelry line when she wore a pavé diamond snake ring on a ladies’ night out with Selena Gomez and a gold-and-gemstone necklace on a date night with Travis Kelce. The founder claims that she herself has to stop when she finds jewelry online that costs more than $100, which is why the female-run business, which was founded during COVID, maintains cheap prices.
2. Quince
Customers value Quince, an online fashion and home décor retailer, for providing high-quality products that rival designer labels at reasonable prices (such as ooh-la-la cashmere jumpers). Associate SEO Editor Marissa Wu comments, “I was surprised to learn they make jewelry.” “I was initially dubious—in part because I have sensitive ears and had not worn earrings for ten years or so because I would constantly experience an allergic reaction—but I adored the pearl studs, which were perfect for my style: sophisticated and subtle (and safe for sensitive skin!).”
3. Jenny Bird
Do you enjoy wearing big jewelry that gives a modernist touch to everything from slinky gowns to jeans and a T-shirt? Herein lies the role of Jenny Bird. Celebrities like Michelle Obama, Hailey Bieber, and Selena Gomez are all ardent fans, which is understandable given their massive, rounded-end, high-shine tome hoops ($118). “I think the jewelry is really beautiful, strong, long-lasting, and non-irritating. The minimalist who enjoys a little vibrant, contemporary flair would appreciate them,” says Stephanie Meraz, associate fashion commerce editor.
4. BaubleBar
Be sure to consult BaubleBar before making a purchase if you’re looking at a jewelry fad that will cost you a fortune. The chic brand frequently works with the biggest corporations, including Disney, MLB, and the NFL, and it always has its finger on the pulse. For instance, this Mickey Mouse pisa bracelet ($30; $15), 18k gold reversible medallion necklace ($128), and MLB earring set ($58). “The fun and quirky statement jewelry from Baublebar is why I adore them. Stephanie Maida, senior commerce editor, says, “I particularly adore their striking costume earrings for a fantastic Instagram moment.”
5. Brinker + Eliza
A mother-daughter team from Connecticut founded this chic jewelry line for people of all ages, and I am a big admirer because I spent an entire summer wearing one of their heart charms. Trendy rope necklaces with an antiqued finish ($138), a heart charm bracelet ($118), and gold pearl huggies ($118) are all part of the hefty gold-and-stone collections. My next Brinker + Eliza purchase is a seashell necklace embellished with crystals ($178).
6. Electric Picks
This business was started in 2011 by two best friends who believed that jewelry could hold a person’s narrative. Before recasting their creations for modern wearers, MJ and Chantel looked for vintage gems. A 14k gold-plated birthstone necklace ($69) and a pair of elegant hoop earrings ($48) are popular choices. Even our senior editor Dana Dickey was persuaded by the brand to include a stylish anklet ($55) in her collection. It’s my go-to little accessory to pair with shorts or ballet flats. Although I don’t normally wear anklets, I tried this one because it’s so simple and has been in style, and I [fell in] love,” she says.
7. Rellery
Rellery, located in Brooklyn, specializes in demi-fine jewelry made with 14K gold staples, gold-plated sterling silver, and real stones. The 18K gold vermeil X ear cuff ($39) is my favorite; it looks well with both a business suit and a party dress. Pearls are a popular jewelry trend right now. Rellery offers two timeless pieces that are perfect for any occasion: a beautiful freshwater pearl necklace ($95) and pearl drop huggie earrings ($65). Natalie LaBarbera, associate commerce editor, says, “Rellery is a recent favorite of mine and I love that their designs look so elevated but come at a price that’s not going to totally deplete my account.”
8. Studs
Studs is prepared to revolutionize the art of ear stacking. The firm offers a variety of options, including hefty hoops ($34; $18), single studs (from $18), and complete earscape sets ($68). To truly personalize your stack, the physical establishments provide piercing services in addition to their inventory. “I fell in love with Studs’ pieces the moment I walked into their store. Additionally, the staff was quite kind and made me feel comfortable,” Candelario says.
9. Ten Wilde
Fact: Everyone could use a nice pair of hoops from time to time, and this BIPOC-owned company is our first choice for reasonably priced gold hoops. You can layer different types or go with the thick tube hoops ($37) or the 18k gold Celine ones ($65). In addition, the company sells fashionable necklaces (starting at $30), stacking rings (starting at $26), and waist chains (starting at $49) if you’re not interested in hoops. “Ten Wilde was the first jewelry brand I looked at when I wanted to add more pieces to my collection. “I’ve been wearing their best-selling Amalfi hoops ($35) for the past two years, and they’re my favorite,” says Chelsea Candelario, editor of beauty and cultures.
10. Flaire & Co.
This LA-based business produces stylish, well-made, reasonably priced items that are all under $100. Do you want your ear stack to be better? Take a look at these easy gold huggies ($13). Would you like a personalized bracelet made of gold and silver? This is a stunning piece that costs $18. “I just learned about Flaire & Co., and I adore how reasonably priced everything is. “The styles are really pretty delicate and cost at least $30,” Meraz says.
11. Ben-Amun
Ben-Amun creates classic pieces for those who enjoy contemporary jewelry. A mainstay of fashion spreads since its inception in 1980, when a Brooklyn husband and wife were influenced by the costume jewelry of the 1950s and 1960s, referred to as “travel jewelry,” which was designed to feel and look like exquisite gems. Taylor Swift was recently spotted out and about in New York sporting a Ben-Amun bracelet and necklace that had two unique fits. The brand’s iconic gold chain pieces with Roman coin accents are surprisingly reasonably priced, costing no more than $300.
12. Aurate
Aurate is renowned for producing exquisite jewelry that is affordable. Want to spend less than $100? These stunning gold ball studs cost $80 and $52. Are you struggling financially with $160? Get a triple row ring for yourself ($160; $104). Do you want to spend less than $200 on a pearl? Aurate can provide you with ones on a gold necklace ($130; $85). You (and your checkbook) have been warned because their prices can reach the thousands.
13. Mejuri
Simple designs combined with affordable costs and outstanding quality make up Mejuri’s clever formula. For tiny 14K-gold rings ($108) that won’t turn your fingers green and a chain necklace ($98) adorned with white sapphires that you can wear to work (and even while working out), the direct-to-consumer company is your best option.
14. Missoma
Since 2008, Missoma has taken pleasure in being among the first demi-fine jewelry manufacturers to provide a wide range of items, from pendants to necklaces, at affordable pricing. This London-based business offers a variety of options, including stacking pieces like the Double Chain necklace ($189) and solid gold pieces like the Zenyu Ovate hoop ($125).
15. BONBONWHIMS
You need look no farther than BONBONWHIMS if you’re a fan of Y2K fashion. For things that are vibrant and whimsical, this AAPI-owned brand is the place to be. Celebrities such as Ariana Grande, Olivia Rodrigo, and Megan Thee Stallion are unable to get enough of the brand’s unique pieces, which range from their massive resin rings ($50; $44) to their spectacular drop earrings ($40) and charm necklaces ($118).
