Don’t worry if your favorite lip gloss is running low or if your summer sandals have seen better days—Amazon Prime Day is finally here. Tomorrow marks the formal start of the much awaited sale, which will last twice as long as previous years. To put it another way, now is the ideal time to buy all of your favorite skincare products, hair care products, makeup, and clothing at a much reduced cost.
During the four full days of Prime Day, which runs from July 8 to July 11, you can get huge discounts on hair tools, popular makeup, skincare products, and more. However, there are already a ton of early offers available on brands like Coach, Levi’s, Dr. Scholl’s, Maybelline, Kate Spade, and L’Oréal, so you don’t have to wait to take advantage of the savings. I selected 40 editor-approved sale finds from thousands of discounts to help you get started on your shopping binge.
Best Early Prime Day Deals Overall
Kate Spade Liv East-West Shoulder Bag
- $150 Off: Kate Spade Liv East-West Shoulder Bag, $108 (originally $258)
- Kendall Jenner-Approved: L’Oréal Paris True Match Lumi Glotion, $14 (originally $17)
- Laneige Water Bank Blue Hyaluronic Cream Moisturizer, $30 (originally $38)
- Crest 3D Whitestrips Sensitive At-Home Teeth Whitening Kit, $30 (originally $50)
- Maybelline Lash Sensational Sky High Mascara, $8 (originally $13)
- Summer Fashion Staple: Levi’s 501 Mid-Thigh Shorts, $30 (originally $60)
- Comfiest White Sneakers: Dr. Scholl’s Time Off Sneaker, $75 (originally $110)
- Shark FlexStyle Air Styling & Drying System, $249 (originally $350)
Among the many incredible early Prime Day sales that Amazon is offering is the cute Kate Spade East-West Shoulder Bag, which is discounted by $150. Get these Levi’s 501 Mid-Thigh Shorts, which are currently on sale for only $30, to embrace the Bermuda shorts trend. Wear them with white shoes, such as the Dr. Scholl’s Time Off shoes ($75), which were originally $110. Additionally, you may save money on cosmetics like the Maybelline Lash Sensational Sky High Mascara, which went viral, and the $14 Lumi Glotion, which Kendall Jenner recommends. Finally, remember to use Crest 3D Whitestrips to make that smile brighter, like in Alix Earle’s GRWM video from the previous year.
Maybelline Lash Sensational Sky High Mascara
Best Amazon Prime Day Makeup Deals
Laura Geller New York Baked Balance-n-Brighten Powder Foundation
- Editor-Loved: Laura Geller New York Baked Balance-n-Brighten Powder Foundation, $28 (originally $37)
- Lightweight Foundation: L’Oreal Paris True Match Serum Foundation, $15 (originally $20)
- Revlon ColorStay Waterproof Eyeliner, $7 (originally $10)
- Under $10: NYX Professional Makeup Micro Brow Pencil, $8 (originally $11)
- Maybelline New York Lifter Lip Gloss, $9 (originally $11)
- Covergirl Clean Invisible Loose Powder, $5 (originally $9)
- E.l.f. Monochromatic Multi Stick, $4 (originally $6)
The Laura Geller Baked Balance-n-Brighten Powder Foundation is a Byrdie favorite, and Prime Day is a perfect chance to discover new beauty products. To rapidly brighten and level up your skin, use a fluffy brush to apply this $28 color-correcting powder. The L’Oreal True Match Serum Foundation, which is on sale for only $15, has a dewy look that you’ll enjoy if you’re not like powder foundation. Next, this $8 NYX Professional Makeup Micro Brow Pencil is a cost-effective beauty necessity with over 66,000 rave consumer evaluations.
Lastly, since I believe that you can never have too many lip glosses, I’m purchasing multiple hues of the Maybelline New York Lifter Lip Gloss, which is now on sale for less than $10. One customer commented that their lips were “instantly fuller and more defined, without any sticky feel,” and it has almost 37,000 five-star Amazon reviews.
L’Oreal Paris True Match Serum Foundation
Best Amazon Prime Day Skincare Deals
Grace & Stella Energizing Eye Masks
- Budget-Friendly Retinol: Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer, $29 (originally $37)
- Grace & Stella Energizing Eye Masks, $30 (originally $46)
- Garnier Micellar Cleansing Water, $9 (originally $12)
- TruSkin Vitamin C Serum, $39 (originally $49)
- Your New Favorite SPF: CeraVe Hydrating Mineral Sunscreen SPF 30 with Sheer Tint, $14 (originally $16)
- TikTok-Viral Fave: Eos Shea Better Cashmere Body Wash, $10 (originally $12)
- Biodance Bio-Collagen Real Deep Mask, $15 (originally $19)
- CosRX 6 Peptide Collagen Booster Toner, $20 (originally $25)
Invest in your favorite skincare products without breaking the bank, like the TikTok-approved Eos Shea Better Cashmere Body Wash Plus, the TruSkin Vitamin C Serum, which is currently on sale for $39, the $14 CeraVe Hydrating Mineral Sunscreen, a Byrdie favorite tinted sunscreen, and the TruSkin Vitamin C Serum, which targets dark spots. The well-liked Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer and the Grace & Stella Energizing Eye Masks are likewise discounted. For about $32, you can purchase 48 pairs of eye masks from Amazon, which has over 21,000 five-star reviews. According to one satisfied customer, their eyes seemed “much brighter, less puffy, and much more awake” after fifteen minutes.
Garnier Micellar Cleansing Water
Best Amazon Prime Day Hair Deals
Revlon One-Step Volumizer Hair Dryer and Styler
- Shopper-Loved: Revlon One-Step Volumizer Hair Dryer and Styler, $34 (originally $40)
- Under $5: Goody Ouchless Elastic Hair Ties, $4 (originally $6)
- Garnier Fructis Sleek & Shine Glass Hair Water, $9 (originally $10)
- Color Wow Extra Strength Dream Coat Anti-Frizz Treatment, $28 (originally $32)
- Beach Bag Essential: Wet Brush Original Detangler Hair Brush, $6 (originally $14)
- For Flawless Waves: Wavytalk 5-in-1 Curling Wand Set, $41 (originally $47)
- Mielle Organics Rosemary Mint Scalp & Hair Oil and Hair Masque, $18 (originally $23)
- Samnyte Hair Wax Stick, $8 (originally 10)
Byrdie’s list of the top hair styling products for getting a bouncy blowout without going over budget includes the Revlon One-Step Volumizer Hair Dryer and Styler. With over 396,000 five-star Amazon reviews, this best-selling item is currently only $34. The offer also includes some additional editor-favorite hair products, like the $9 Garnier Fructis Sleek & Shine Glass Hair Water and the Color Wow Extra Strength Dream Coat Anti-Frizz Treatment. For just $4, you can purchase several packs of the Goody Ouchless Elastic Hair Ties, which are perfect for people like us who are constantly in need of a hair tie.
Samnyte Hair Wax Stick
Best Amazon Prime Fashion Deals
Levi’s Superlow Jeans
- Reef Stargazer Sandal, $24 (originally $32)
- Levi’s Superlow Jeans, $70 (originally $80)
- The Drop Luna Linen Maxi Dress, $64 (originally $80)
- Basic Tank: Gap Ribbed Tank Top, $14 (originally $17)
- Coach Day Tote, $200 (originally $295)
- Monrovia Platform Sandals, $40 (originally $50)
- Steve Madden Prairie Dreams Dress, $62 (originally $89)
- Breezy Sundress: Zesica Bohemian Summer Midi Dress, $47 (originally $58)
- Havaianas Slim Flip Flops, $17 (originally $26)
Summer fashion essentials like the Reef Stargazer Sandal, which is discounted to less than $30, are also available in Amazon’s early Prime Day sales. The gingham Zesica Bohemian Summer Midi Dress and this polka-dot maxi are the next two adorable summer outfits on my list. I also can’t resist a simple top that can be dressed up or down, like this $14 Gap Ribbed Tank Top, which goes well with jeans (like these cheap Levi’s Superlow Jeans), a maxi skirt, or your favorite shorts. I was particularly drawn to this Coach Day Tote since it is the ideal travel bag for summertime excursions and is now on sale for almost $100 off.
Monrovia Platform Sandals
When Is Amazon Prime Day 2025?
In addition to offering twice as many shopping days as previous years, Amazon Prime Day 2025 will take place from July 8 to July 11. Thousands of early offers will be available in every department in the run-up to the event.
How Long Is Amazon Prime Day?
The four-day Amazon Prime Day deal starts on July 8 at 12:00 a.m. PST/3:00 a.m. EST and ends on July 11 at 11:50 p.m. PST/2:59 a.m. EST. Throughout the sale, the bargains will change, so be sure to return often as we’ll keep you informed about the best offers you won’t want to pass up.
